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| Picture above: Rapper, Nas who has just released his album |
Let me start this by first looking at this other guy`s music. We have seen hip hop stars coming and going. I`m talking of 50 cent, Puff Daddy, Mos Def and many more but there is this hiphop legend who has been in the game since the early 90`s,who could it be without Nasir Jones better known as Nas. Nas released another album last month Life is good which features Rick Ross,Marry J Blidge and Anthony Hamilton. This was his last album under Def Jam. I think this guy is here to change the game like it`s 80s again. You will never here Nas talking about having money,girls and all staffs like that,he overthinks his lyrics that is why people will never forget his music. He is talking about things that are happening daily and he is motivational in his lyrics.
I always tell these up coming artists that they must pay more attention in their music content. This is South Africa not America, thus you can`t expect to sell many copies if you have this swagger thing. It is so sad because they are killing hip hop,their music doesn`t make sense at all but they are the first people to go to complain to SABC about their music not played. How could you expect SABC to play music that contains vulgar language. SABC is not just a community broadcaster but a national broadcaster. Nas is a very good example when it comes to looking at the content of music, as a result many people love his music,but even here in South Africa I`ve got a list of some conscious artists:
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| Above: One of SA`s most spitting lyricists,Proverb |
- Proverb
- Kabomo
- Mawethu
- Tumi and The Volume
i think os because you can not buy a CD just because it is Nas on it you have to buy a CD because you like what you have heard on the Cd lyrically so yes ofr me lyrical content has a lot to do with Cd sales
ReplyDeleteYes I absolutely agree with you Tsholo,for instance Nas is known for his good music but if he would change his style obviously he`s going to lose a lot of fans.
DeleteThe content of the CD means a lot to the buyers because what is outside must be inside too,people dont just buy things for the sake of buying but by loving what it has.
ReplyDeleteAbsolutely yes Vongani,I mean you don`t just buy a CD just because it`s got a beautiful cover,what`s outside must also be inside like you said
DeleteI think many people buy music that they are enjoying and understanding the message on it, so the most important think on music is to understand the content of it,if content is not good this will also affect your selling as a musician and you will receive less buyers due to poor content.
ReplyDeleteYep man,for instance you wouldn`t enjoy someone`s music who`s just going to tell you about his money,his cars,his girlfriends and staffs like that.Yes there are people who do enjoy that kind of music but but they are few
ReplyDeleteyeah zuu, content can have an impact on your selling record,as you already stated some of the example( SABC) "whatever you're saying in ur album,it determines ur sales" "u speak sh*t-they take u as a sh*t, thats it.
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Deletehaha yes Mthokozisi that`s just the way it is man
Deletenice blog zuu this swagger thing affect most of South African artist,content is very important with the purpose inside whether to change or to write according to what is happennig although some artist picture the world in different perpectives.
ReplyDeleteThanks Trot man.I absolutely agree with you man we picture the world in different ways that`s why you have to write what you feel inside,that`s what we call music.We don`t care about your money and everything you have,what we do care about is your point of view interms of how do you see the world around you.
DeleteHip hop music is about music, fashion, art and rapping.The music that artists communicate to their audience are inspired by those around them, their situations and circumstance, the kind o music that people listen to is simply based on preference.I agree that the questions an artist needs to ask themselves are: who`s going to listen to your songs and will the majority enjoy my songs? but then again it is the audiences who decide what they will or will not listen to and whether audiences enjoy music or not is simply based on what the music motivates tem to do and what the audiences gain from listening to the music.
ReplyDeleteThat`s exactly what I`m talking about Mpho,I Also mentioned the fact that Public Relations Practitioners won`t be able to publicise your music if you don`t know your target audience,so that is why you have to know your target audience. Thanks for your brillient comment Mpho,this simple means you get what I`m talking about.
DeleteThe contant can put CD in a good line, because people appreciate waht you're saying and it add value to their lives. Than why not buy it while you can benefit.
ReplyDeleteThat`s why Common says his music is the medicine,the medicine is what he says in his music,SA artists have to learn something from these conscious artists.
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