WHY MOST OF THE SA HIP HOP ARTISTS NOT SELLING

There has always been some complaints by South African hiphop artists that people are killing their music by just downloading it and not buying (pirace),while others were complaining that South African radio stations and TV channels do not play their music instead they are playing overseas music. They complain that you seldomly hear their music being played in the cars instead you just hear Lil Wayne or Rick Ross songs. Hip Hop Pantsula mostly known as HHP had a conversation with a Hype magazine in 2010 whereby he mentioned that in Nigeria they play 80% of their music and the rest is other countries` music. After I read that conversation of HHP and the Hype magazine I kept on asking myself, is that the reason why they do not sell like other artists from Nigeria and US. I gave myself a chance and listened to the content of their music and compared it with Nigerian Hip Hop music and US Hip Hop music,only to find out that their music is kind of faking the American swagg hip hop and not the conscious hip hop. Few South African artists are doing conscious hiphop,I `m talking about the likes of Proverb,Driemanskap,Tumi and the volume just to name a few,and I was like how come you expect to sell more in South Africa when you`ll be like ``you know what I have money in the bank and I`m driving lamborghini, I have 20 chics yo check me out''. This is South Africa so artists must stop doing things the American way if they want their music to be played even by a 60 year old person. This is not America so our way of doing things is mush more different when you compare it with an American way. In South Africa,you can not expect media to play your music if-

• There is a use of valgar language in your lyrics,they do it in America because it works for them
• You will criticize a particular politician in your lyrics,Immortal Technique does it because it works for him

I think if they can try to change the content of their music they can sell better because I believe that the more conscious is your music the more you get an airplay. I don`t think the way the madia play their music has something to do with the selling because since the 2010 world cup SABC plays I think 90% or more of South African music, you seldomly see an overseas song on LIVE or MUSIC LOUNGE but people are still complaining. What else do they want from  SABC? that`s my question for now.